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Leuven MindGate Deep-Dive: Pricing
25/03/2025 | 5:00 pm - 8:30 pm
Deep-Dive Pricing: the strategy behind scalable growth
Pricing isn’t just a number… it’s the ultimate growth engine for your startup or scaleup.
This exclusive ‘Leuven MindGate Deep-Dive’ is designed to help you unlock hidden revenue potential, avoid costly pricing mistakes, and build a pricing strategy that scales with you.
In this session, you’ll discover:
- The biggest pricing pitfalls that silently kill growth (and how to sidestep them)
- Why pricing must be baked into your product strategy to capture maximum value
- How to decode customer psychology, value perception, and willingness to pay
- The secrets behind versioning, price metrics, and payment models
- Value-based pricing strategies that ensure you never leave money on the table
- Behavioral pricing tactics that subtly nudge customers toward higher-value choices
- How to craft a discounting policy that boosts sales without crushing margins
This isn’t just theory, it’s an intensive, actionable deep-dive into the strategies that turn pricing into your startup’s unfair advantage.
When building your pricing strategy, you should ensure that it aligns with your overall company objectives and underlying business strategy.
Additionally, make sure you offer a strong value proposition to all your target customers. The stronger your value proposition, the better your performance will be. As a result, effectively segmenting your customer base is crucial to meeting their diverse needs and securing the price you deserve based on the value you deliver. Your customers are not all the same, and your pricing strategy should reflect that.
This Deep-Dive is part of the Hubs4Growth TechXperience sessions and will be led by two seasoned pricing experts from PwC:
- Jaro Musch, Senior Management Consultant, is passionate about helping his clients confidently navigate market challenges and seize growth opportunities.
- Miguel Bekaert, Senior Associate in Management Consulting, specializes in commercial transformation, focusing on customer service, sales, pricing, marketing, and digital commerce.
Programme
17h15 : Welcome & Introduction by Leuven MindGate
17h30 : Use case by Jo Vandebergh, CEO of Phished, our hosts for the evening
18h00 : Deep-Dive with Q&A
19h45 : Networking reception